The MoD Book Club
Marketers on Demand takes pride in being seen as a thought leader in the industry and strives to increase their knowledge of the Marketing world and to share this knowledge whenever possible. This MoD Networking Event is geared toward Mid to Senior Level Marketers who are keen to expand their knowledge as well as to meet likeminded marketers and exchange ideas.
There is no cost to sign up for the event, however attendance is restricted to Mid to Senior Level marketers and is not a forum for job hunting. All books are available through Chapters & Indigo Book Stores. The January book selection, which was suggested by a number of book clubbers, is ‘Made to Stick: Why some Ideas Survive and Others Die’ by Chip Heath.
You can read about our last event here
Best,
Craig & Marcie
Quick Details:
Event Date: January 14th, 2009 Time: 6:30 p.m. – 8:30 p.m.
Location: The Spoke Club 600 King Street West 4th Floor, Toronto ON
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From the PublisherMark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” |
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
About the Author
Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.
Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.
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