The MoD Book Club
Marketers on Demand takes pride in being seen as a thought leader in the industry and strives to increase their knowledge of the Marketing world and to share this knowledge whenever possible. This MoD Networking Event is geared toward Mid to Senior Level Marketers who are keen to expand their knowledge as well as to meet likeminded marketers and exchange ideas.
There is no cost to sign up for the event, however attendance is restricted to Mid to Senior Level marketers and is not a forum for job hunting . All books are available through Chapters & Indigo Book Stores. The October Book selection is Why Mexicans Don't Drink Molson's by Andrea Mandel-Campbell. The author will be attending to discuss the book.
You can read about our last event here
Best,
Craig & Marcie
Quick Details:
Event Date:
October
21st, 2009 Time: 6:30 p.m. – 8:30 p.m.
Location:
The Spoke Club 600 King Street West 4th Floor, Toronto ON
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From the PublisherA scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defense in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency.
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A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.
About the Author
Andrea Mandel-Campbell was bureau chief for London's Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. She lives in Toronto.
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