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Areas of Expertise

Brand/Product Management:

  • Category Product Management
  • Brand/Product Management
  • Associate Brand Management

Database Management:

  • Customer Segmentation
  • Behaviourial Modelling

Data Analysis:

  • Sales Analysis
  • Competitive Data Analysis
  • Primary and Secondary Research

Event Planning:

  • Trade Show Management
  • Event Promotions

Marketing Strategy:

  • Competitive Analysis
  • Segmentation
  • Differentiation
  • Business Plans
  • Business Intelligence
  • New Product Marketing

Web Marketing / New Media:

  • Email Marketing
  • Search Engine Management (SEO/SEM)
  • Content Development
  • Web Promotion/Advertising
  • Web Creative
  • Social Media
  • Digital Marketing

Marketing Research:

  • Consumer Insights
  • Shopper Insights
  • Primary and Secondary Research

Advertising:

  • Account Management
  • Media Buying/Planning
  • Creative Director
  • Strategic Planner

Marketing Communications:

  • Project Management
  • Strategic Marketing
  • Communications Planning
  • Interactive Marketing
  • Media/Public Relations
  • Advertising
  • Direct Marketing