Email Marketing Specialist

Marketers on Demand

Toronto – ON

MoD is actively looking for a Salesforce Email Marketing Specialist, for an exceptional agency client in Toronto. The focus of this role is Digital Messaging campaign deployment including reporting, data management, and campaign optimization. 
Key Duties:
– Manage the execution of ongoing email and digital messaging campaigns for clients through various marketing automation technologies (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Pardot)
– Update email campaigns to client brand guidelines and templates
– Work in HTML to assist building dynamic elements and troubleshooting
– Follow and maintain a QA process check to ensure error-free deployments
– Build, test, and send custom digital messaging programs
– Launch live Email and Digital Messaging campaigns

Must Haves:
– College Diploma or University Degree in Marketing or similar field 
– Minimum 3 years in a related digital position 
– Minimum 1 year of hands of experience with enterprise Email Deployment platforms (Salesforce Marketing Cloud, Adobe, Oracle, Silverpop)
– Proven understanding of data manipulation, including working in MS Access and MS Excel (SQL experience a plus)
– Proven ability to detect and troubleshoot technical issues and bugs
– Strong grasp of email marketing metrics, segmentation, sender-score, deliverability, reputation, etc.
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